"Connecting customers to the
farmers growing their food
makes every bite more fulfilling."
Arun is a brand storyteller whose skills have been continually honed on Madison Avenue for over 20 years. He has successfully crafted brand narratives for LG, Dell, McAfee, American Express, Kmart, Toyota, International Paper, JCPenney, Mercedes Benz, Volvo, Sony, and others. He has worked at the flagship offices of advertising agencies such as TBWA/Chiat/Day BBDO, Ogilvy, MullenLowe Profero, KBS, Y&R, and Dentsu. For Arun, the most powerful storytelling ingredient is authenticity. He brings it to bear on every company decision, every marketing communication, and every interaction with the target audience. Arun joined this start up to fulfil a promise he made to himself as a young man – to use his skills to make a difference in the lives of those who are disadvantaged. Nothing makes him happier than improving the lot of smallholder farmers who feed the world while caring for the earth.